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Channel: Freelance Copywriting andMarketing for Green and Sustainable Companies » Green consumers
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Sorting Through the Kaleidoscope of Green Consumers

I’m a painter as well as a writer, and it’s always seemed to me there are more shades of green than any other color.  Not only that, but shades of green vary more in their psychological impact than...

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Green marketing: Seven ways to separate yourself from the pack

Now that Green is becoming commonplace, you'll want to use smart marketing techniqies to rise above the crowd. This question from a gentleman in the building industry came my way a couple of weeks ago:...

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